Threads Is Unlikely to Kill Twitter

Mark Zuckerberg launched threads to take on Musk. You make a thread when you string together a bunch of tweets. So yes, it's quite the wannabe. But can threads really break Twitter's near monopoly in the social text based app world? Well, over the past few months, we've seen a few Twitter alternatives pop up. People think they will post tough competition for Twitter. And then the hype peters out. No app has achieved the critical mass yet to really snatch away users from the incumbent. That is Twitter. Everyone believes that threads could be the real deal because Mark Zuckerberg is tightly integrating it with Instagram. The network effect is massive. Think of Instagram as one huge party