Most of our paid, I'd say it's probably like 75% of our paid growth is still on meta. And then the other 10% or so would be on the partner program and just kind of more affiliate stuff. We're launching an influencer version of the newsletter where basically it's all the same content. But instead of get 10 referrals and get a mug, it's like, Hey, we'll just send you the mug and the shirt and the sticker. And we'll give you $2 per referral.

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