Most of our paid, I'd say it's probably like 75% of our paid growth is still on meta. And then the other 10% or so would be on the partner program and just kind of more affiliate stuff. We're launching an influencer version of the newsletter where basically it's all the same content. But instead of get 10 referrals and get a mug, it's like, Hey, we'll just send you the mug and the shirt and the sticker. And we'll give you $2 per referral.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .
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