AI Transformation Strategies -- Jennifer Jones-Mitchell // Human Driven AI
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Transforming Marketing and PR with AI
This chapter explores the speaker's experience of using AI in marketing and PR, discussing its potential to revolutionize the industry and the challenges of integrating AI into daily operations. It highlights the importance of clear goals, automation, skill-building, and testing while also questioning the capabilities and limitations of generative AI.
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