On average, i spend four to five hours of preparation time per episode. The biggest piece for me is the importance of getting really focused on one particular topic. A lot of interviewers and podcasters make a mistake by trying to capture an entire body of work in 30 or 40 minutes. I would rather get really detailed and specific on one or two things that are immediately actionable for everyone. And it's actually better for the person who's being interviewed as well because if i do a good job of bringing out their work in a very specific, practical way, one piece of it.

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