How to Grow MakeStit Organically

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This year we'll do around £80 million. Three or four years ago, we were at £8 million. I always just wanted to grow the brand organically and I don't like the way especially in fast fashion brands would utilize influencers. We started using a few now, but it's mainly just for £2, £7. But you'll be out this weekend. Just tell us now. It's like no problem. As long as you don't put it on the YouTubers, represent MakeStit.

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

» Topics «
Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

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