Bike Buying Experience

This week, Oliver interviews Tanguy Goretti, one of the founders of Cowboy, who just raised a $80m series C to fuel their expansion into the US. Tanguy debuted the C4 in the US at Micromobility America back in September, and this is the first chance that Oliver has had to sit down with him to talk through about the latest bikes and what funding will unlock for them. It’s a great conversation. Specifically they unpack: - The history for Tanguy’s involvement in Micromobility and the formation of the company - What problem they were trying to solve when they started Cowboy - Why DTC remains a rapidly growing model for bike sales, and how they think through the challenges - How they view competition - The fundraising journey for Cowboy, and how they’re thinking of the launch in the US - Why software is integral to the Cowboy experience, and why bike companies are not that good at it. - Why Tanguy believes that Cowboy can unlock community in a way that few other products can