Omnichannel operations are becoming more important than ever, especially for large companies like Mondelēz International, which owns some big-name brands that sell across channels. Wherever and however you’re buying Oreos or Sour Patch Kids or any of the dozens of other Mondelēz International brands, Francesca Hahn wants to make sure that the experience is the best it can be. How does she do it and where does social commerce enter the mix? Find out on this episode.
Tune in to learn:
- Why Mondelēz shifted toward DTC why it needs to be a truly extraordinary experience (7:50)
- Lessons learned creating a DTC Oreo experience (9:50)
- 13:00: How to look at retail and create solid retail partnerships (14:30)
- Measuring ROI in the ecommerce industry (17:30)
Mentions:
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