Searching For SaaS cover image

Studying competition isn’t the answer

Searching For SaaS

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Navigating SaaS Innovation Challenges

This chapter addresses the difficulties of conceptualizing a new SaaS product by highlighting the necessity of understanding target audiences and their needs. The discussion includes a personal account of frustrations with existing solutions in the ticketing software realm and emphasizes the importance of a unique approach in a competitive market. It also explores effective methods for engaging potential customers to gather valuable insights, stressing the value of direct communication over traditional online methods.

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