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TKE: Supermarkets and sustainability with Richard Walker, Iceland MD
Beautiful Misfits
Are You a Free Marketeer?
In this country, and we think we know about food, but actually our entire kind of approaches is the wrong way round. If you go to france, pica, who are a fabulous retailer, frozen specialist, people will boast about having a peca dinner party, and it's all frozen ready mills. They know that you eliminate food waste, cause you just use what you need and then and then freeze the rest. And they know it tastes better as well. So, yes, i think we've got a big educational piece to do. How can those wonderful government that we have, richard, let's talk about them? How could they help business like yours in your efforts
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