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E009: Mehtab Karta, META Cheat Codes, Financing, Panzerism, Covid, 13-week Cash Flow Model & More.

OPERATORS

CHAPTER

How to Get Net New Users to Watch Your Ads

The ability to sell a mouse trap. That's what matters, right? Yeah. And I even think it's to the other end where we spend so much time like obsessing over small changes. People will not remember your logo or what your website looked like and what your footer looked like. Almost all of our ads that work is showing an old ugly wallet and this is your new wallet. They all start with that. It's like, that's my hug that gets you to actually watch them.

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