3min chapter

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Lessons Learned Growing Successful Marketplaces w/ Mike Duboe, Lenny Rachitsky, & Dan Hockenmaier

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CHAPTER

Is There a Future in Product Marketing?

Growth is a very important part of the business, but it should be combined with more traditional product and marketing processes. At airbeam b we try average data science very heavily around what we did there, specifically around measurement and getting smarter around that. I think one thing that's really important for cummies to understand is look at where the function of growth was incubated. It was face buk and linkedon and twitter, and then pinterist and ar b and b and all these companies.

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