5min chapter

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What’s In Store For Retail Media, With Albertsons RMN Savant Kristi Argyilan

AdExchanger

CHAPTER

Adstrat: A Different Kind of Identity Company

Rick Irwin is the CEO of Adstrat, a company that connects first, second, and third-party data across all media. He says his firm's identity platform starts with connecting data against a validated person, not a signal as most others do. Rick: "We should just learn from the past and take a different run at it and make it a better proposition"

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