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Breakthrough Lessons: “BIG D" Design

Pattern Breakers

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Are You Designing Your Future?

Most founders would benefit from more intentional, big d design thinking. Stephon bonsell of maderna envisioned what the future could look like with m r and a vaccines then walked backwards in time to enable that future. Christopher lockhead emphasized the management ine of category design as a corps strategy of market dominance for companies like tessla, apple and sales force.

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