2min chapter

Acquired cover image

Nintendo's Origins

Acquired

CHAPTER

Nintendo of America's Strategy of Something Is Hot

Nintendo of America can't sell the cabinets and they've got all this capital tied up in this inventory. Yoko at this point is so pissed. She takes the kids and basically moves back to Japan. And this is pretty much the last time that Nintendo will pursue the strategy of something is hot. But from this point forward, they never try the fast follow clone copy thing again. Totally.

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