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Are You Bringing a Two-Sided Marketplace?
The employee employer service products are interesting because it's got a really good stickiness, meaning once you get in, there's about 70% chance that you're not going to churn. Even if we come to market with something that has a 10x value to the client, having to replace your operational systems for many healthcare organizations very scary. A huge part of what we have to come to the market with is a really good change management process. We will sign 70 clients on a contract at one time, but we're not onboarding them all this month,. So we're heavily backloaded. The funnel weight could be millions of dollars, but your implementations are tip of the iceberg really small.