Inside the Independent Creator World, with Substack’s Hamish McKenzie – and Nayeema Raza
Mixed Signals from Semafor Media
Navigating Audience Dynamics in Modern Media
This chapter delves into the phenomenon of audience capture, examining how traditional media outlets can become fixated on specific audiences, which undermines their business models. It contrasts the urgent need for current news with the lasting appeal of evergreen content, emphasizing the importance of adapting to audience preferences and emerging trends in the digital landscape.
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