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How to Make Content a Cornerstone of Your Customer Experience Strategy
The Modern Customer Podcast
The Importance of Showing Your Work
Sally Kohn: There's this crossroads of content and how to. For example, my eyes are always watering. So I looked at YouTube and I looked at articles like, what is mascara for women whose eyes water? And you know, like, imagine if companies actually were objective and hired writers and content creators to do like what you're doing objectively - that would be so useful. She says one message is, you know, show your work, let the brand, let the consumer know the work that's gone into this.
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