We talk about all the time we're so susceptible to priming. Have you heard of priming? No, it's literally, we're priming one another right now. This is why advertising works. All the studies are fakesi all the good was, all the good ones. The study is bullsheb you get in there. In the lin wich one's a circle, and you think you do but it's a real study about priming. That's what it's called. And so one commen, wait, ni waii. Well as well, back o again. Hahaa. I'm going to make you day er, because these studies change