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#20 Danny Meyer (The Transforming Power of Hospitality in Business)
Founders
Creating a Box Lunch Program for Credit Suisse First Boston
We made a fundamental mistake of trying to extend an original brand without first having established the core brand. Credit Suisse first Boston already had a first rate company subsidized cafeteria for its employees, run by an outside food service. We abandoned the box lunch program very quickly and ended up with a costly inventory of three thousand unused boxes. Fortunately, by working on the basics, our lunch business doubled within six months.
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