Don't try to please everyone or stress out that some people don't want to follow you. Focus on the 50 % that are going to love you, because this is how you create raving fucking fans. Don't over saturate yourself with campaigns; if every single post you make is an ad, people are going to tune the fuck out. Do not be very careful who you associate with, brandwise,. Who you associate with on social media is who you are perceived to be.

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