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256 - The Persuaders - Anand Giridharadas

You Are Not So Smart

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The Emotional Process of Political Opinion Formation

A lot of political opinion formation is a chiefly emotional process, or at least preponderantly emotional for a certain part of it. I see outwardly a movement of angry, rageful people pushing angry,. rageful policies. But as a writer who actually studies people and understands some of the emotion and psychology behind these things, that's not all I see. I see a posture of big, tough guineness, masking a lot of men who are really fucking confused and scared.

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