Maintaining a huge insights repository can be overwhelming. It’s even more difficult to extract the right insights from research findings. Atomic research is an approach developed concurrently by Tomer Sharon and Daniel Pidcock to manage and break down research knowledge to their smallest modular form.
This week on Awkward Silences, Daniel Pidcock, the co-creator of atomic UX research and founder of Glean.ly, joins Erin and JH to explain this new approach to research knowledge management. Additionally, Daniel shares success stories of companies that have used Glean.ly to integrate data from disparate sources and glean meaningful insights.
In this episode, we discuss:
- What is atomic UX research?
- The pillars of atomic research
- How atomic research can improve your research strategy
- How does Glean.ly power atomic research?
Highlights:
- [01:38.75] What is atomic research? What is Glean.ly?
- [08:24.98] Daniel discusses why atomic research works, including how it helps organizations solve crime cases
- [11:14.58] How Glean.ly enabled Just Eat to grow and expand
- [14:06.67] One big benefit of atomic research powered by Glean.ly
- [23:59.45] Applications for atomic research and research strategy tips
- [38:27.70] The atomic research origin story
Sources mentioned in the episode:
About Our Guest
Daniel Pidcock is the co-creator of atomic UX research and founder at Glean.ly, a UX research repository platform used by some of the world’s largest brands. He has spoken about atomic research at several events, including the UX Brighton Conference and Atomic UX Research for agencies. Before founding Glean.ly, Daniel worked as a UX consultant at Neighbourly, JUST EAT, and ie Marketing Communications.
