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TMBA 700: Biz Model Mock Draft + Once Upon a Time in Mexico

Tropical MBA: Entrepreneurship & Founder Lifestyle

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The Importance of Community in Marketing

Travis: Community can be a powerful strategy, essentially. For sure. I also think the communities are probably more robust, assuming you get a good one. Also community, it doesn't necessarily need to be the business model can be a good marketing angle too. So where do you go for your authenticity? You go into small groups, people you trust, curated groups. And so communities become more valuable that way. The value of them improves over time. All right. Business draft. Travis has selected SaaS and community as a top two. He's left agency publishing in courses and e-commerce and marketplace on board.

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