The Importance of Community in Marketing

On today’s show Dan shares some of the highlights of bringing together 200 entrepreneurs in Mexico City for this year’s DCMEX.

And he also invites ‘friend of the show’ Travis Jamison to play the ‘Biz Model Mock Draft’ game asking, ‘If you had to ‘draft’ one of these to be your top business model to create or invest in for 2023, what would it be: Software as a Service, Agency, Communities, Publishing and Courses, Fund, Ecommerce or Marketplace?’

‘Communities are probably more robust, assuming you get a good one. As the internet gets weirder and weirder (and) AI upcoming everywhere and taking over everything, you assume that most content is going to be AI generated. With all the deep fakes … you won't be able to trust any opinion, just like when you search “best vacuum cleaner” on Google …. So where do you go for authenticity? Small groups, people you trust, curated groups. And so communities become more valuable that way.’