I think actually most businesses quite candidly, we get this rapid attack of like, everything is sexy and exciting. Most businesses are solving a need that somebody has in the world, whether it's a consumer or an enterprise. We help companies basically with all their workforce management issues,. And then for large enterprises, actually putting all, you know, programs around those people. I spent about 10 years outside for undergrad, lost what I went to Duke. I went to Harvard. But joint startups got really interested in business and joint startups.