Digital News Report 2022. Episode 4: The role of email news in engagement and monetisation
Reuters Institute for the Study of Journalism
The Most Popular Sources of Evil News?
In most countries, the majority of emales that people say they get are from big, main streent meede companies in every in every country. About a fifth say they get news letters from specialists, organizations for their work, et cetera. Same for alternato media. And then a smaller percentage from individual journalists. But what's, what's interesting about that is the country differences. In the us, 18 and female subscribers say they getting news letters from an individual journalist. That's just four % in the uk. So i think that just speaks to, you know, the so called substack revolution. We've got individual journalists now getting paid for what they do and
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