4min chapter

Vaulted by PROOF cover image

Artist Spotlight: Grant Riven Yun and the Business of Art

Vaulted by PROOF

CHAPTER

Is There a Trade-Off Between Supply and Demand?

I just think there is this reality in our space and it's probably, I don't know the art world as well as the NFT world. The more collectors you have, the more marketing you're going to get naturally. And even like I've seen big collectors like buy something from me and then they flip it right immediately. But what I do have a problem with is just like how liquid things are. Despite the fact that we always say things are illiquid in the space, but in reality, like digital art is extremely liquid relative to kind of physical art.

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