10min chapter

Banking Transformed with Jim Marous cover image

Mike Walsh: GenAI Will Unlock the Potential of Human Intelligence

Banking Transformed with Jim Marous

CHAPTER

The Consumerization of Experiences and the Importance of Human Involvement in an AI-driven World

This chapter explores the impact of consumer expectations on organizations and the challenges they face in meeting those expectations. It discusses a real-life situation involving Deljair lines and their use of chat bots, website listening tools, social media listening tools, and human agents. The chapter also delves into the challenges of integrating channels and the limitations of regenerative AI in integrating with human intelligence.

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