J l d: Key messages are the most important and impactful words that you'll tell. They should be concise, so about one sentence that you can deliver in seven to eight seconds or so,. Free of jargon or any technical language. And then relevant. Is it crap? You know, if your key message doesn't pass the eye roll test, it shouldn't be a key message. Entrepeners on fire is an award-winning podcast hosted by j l d at apple consistently ranks as the best of itunes.

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