Why Do People Buy Luxury Goods?

Luxury brand names want to stay exclusive or only available to a few people. They encourage the sense that people who buy their products are better than others. Buying and experiencing luxury puts a person in a rare group. Luxury does not have to only represent a fashionable brand. It can also represent high achievement in beauty and creativity. Writer dane thomas wrote a book about luxury. She told the luxury society luxury is moral when it comes from creativity and not greed.