Patagonia's CEO on Leading a Mission-Driven Company
ESG Currents
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Navigating Patagonia's Mission-Driven Ownership Structure
This chapter explores Patagonia's distinctive ownership model and its commitment to environmental stewardship. It highlights the company's founding by Yvon Chouinard, the establishment of a perpetual purpose trust, and the ongoing efforts to sustain its mission-driven approach.
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