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#4 Working Backwards with Colin Bryar

TPM Ridge

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Amazon's Evolution: Leadership and Customer Focus

In this chapter, the speaker recounts their transformative journey with Amazon, from its humble beginnings to its position as a global leader. They explore the development of Amazon's leadership principles, emphasizing the importance of customer obsession and innovative frameworks like the 'working backwards' method for executing ideas. The chapter highlights how these strategies and a focus on input metrics drive operational excellence and sustainable growth.

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