Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence
Waste No Day: A Home Services Motivational Podcast
Emphasizing Authenticity and Unity in Business
This chapter highlights the significance of authenticity in business practices, particularly in offering genuine discounts and incentives to build trust with clients. It also explores the principle of unity, stressing the importance of fostering a sense of belonging over mere social proof to influence others effectively.
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