170: Holy sheet
Everything Hertz
00:00
How to Use Behavior Science to Impact Public Policy
This isn't like a health intervention, where people look at this going, well, if this doesn't work, there's a lot of potential side effects. So for this kind of stuff, how can someone get hurt if they're just changing the order of when something is presented in a form? Yeah. It's much more similar to digital companies, AB testing stuff, you know. You asked the website to show you some elements, you change what boxes they're in and what speed it loads at and how they're presented. In general, if you want one, click check out, it will work and it'll click and everything will behave itself. But yeah, you're still offering
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