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Steve Jobs and the Apple Engineers - I'm Sitting on a Gold Mine
Apple co-founder Steve jobs wanted to create a computer that was friendly and approachable. He hired an engineer from zirox who had been working on the goe back at zirox. Jobs demanded two good dosses for his mackintosh, which he needed to get up in the middle of what's more important than product. His rudeness "really was a liability," says former colleague John MacIntosh.