Tom Cruise's Decision to Only Get One Week in iMacs Comes With Drama

iMac CEO Richard Gelfand says Tom Cruise was upset that MI7 will only get a one week run in iMacs. The $300 million film has to move over to make way for Christopher Nolan's Oppenheimer. IMEX box office share has gone up 50% since before the pandemic and globally around 40%. What I see happening is a shift to premium not only in movie going but in a lot of things.