Overcoming Measurement Challenges in Marketing Strategy

Chief marketing officers are vital to strategic decision-making, but increasingly, they’re being left out of the discussions that matter most—to the detriment of both customers and growth. “Kelsey and I are on a singular mission to bring CMOs back,” McKinsey Senior Partner Shelley Stewart III said recently, referring to Senior Partner Kelsey Robinson. In this episode of The McKinsey Podcast, Shelley and Kelsey join Global Editorial Director Lucia Rahilly to discuss new research on worsening disconnects in the C-suite, as well as how strengthening alignment between CMOs, CEOs, and CFOs can make a meaningful and sustainable difference in organizational performance. This conversation originally aired as a McKinsey Live webinar following the 2025 Cannes Lions International Festival of Creativity.

Theme music composed, performed, and produced by Joy Ngiaw

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