Is the ROI Worth My Time?

I think like the Mac is an example, you know, the original Mac. Those those people had their identity and a vision of the world in front of them wrapped up in this that was not tied around success. And once it becomes about that in a different way, you start doing things like signing your signatures on the inside of the panel to inject a new level of personality. Is this worth my time? Maybe not. That's it because I big companies, a lot of money coming in and out and like it's a big business.