Ever wonder how to find your perfect nude? LA-born, South Asian sisters Aleena, Aleezeh and Naseeha Khan struggled to find the one nude lipstick to suit their skin tones, and set about doing something about it. In 2019, the power siblings launched CTZN Cosmetics, a gender-fluid, “nudes for all” lipstick range that launched on the brink of the pandemic. Three years of mask-wearing later, and CTZN is blowing up, as seen on Lizzo, Sza and Hilary Duff. And they’re only just getting started.
In today’s episode, you’ll hear about the exact moment that CTZN Cosmetics went viral on TikTok, crashing their website and changing the young entrepreneurs’ lives forever. Plus, the Khans spill the tea on their latest baller move: signing on Beyoncés long-time makeup artist Sir John as newly appointed Chief Creative Officer and investor. Discover what comes next for the fire indie brand, along with their #1 rule for finding your own ride-or-die shade.
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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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