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156: The Toxicity of Growth Hacks

The Bootstrapped Founder

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Growth Hacks - The Focus on Speed

All growth hacks have in common is the focus on speed. Genuine connection with your prospective customers happens over an extensive period of time. If you run a giveaway where every entrant has to follow you and retweet your tweet, anyone participating lowers their own chance of winning by sharing your message. Hacks like this aren't valuable, they're selfish and this kind of behavior resonates very negatively with any community.

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