The Feed The Official Libsyn Podcast cover image

238 Podcasts In YouTube Music and Measuring Distinct Listeners

The Feed The Official Libsyn Podcast

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Google's Interest in Podcasting Is Perplexing

YouTube's interest in podcasting is perplexing when you stop for one second and realize that 93% of podcasts downloads are on mobile. iOS is responsible for five to six times more downloads than Android, meaning the average iOS device consumes 25 times more podcasts than the average Android device. If Google is truly interested in podcasting, then they should stop toying with podcasting and just make the Google podcast app native on Android. That will do far, far more for increasing their market share of consumption than adding podcasts to YouTube music.

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