Sleeping Barber - A Marketing Podcast cover image

SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett

Sleeping Barber - A Marketing Podcast

CHAPTER

Personalization Isn't a Marker.

Personalization implies that i know everything about you to cater that message. E, and i'm sorry, i don't know many organizations that have that much data that can actually truly personalize. I see more as i'm customising a message based on behavior, or based on a signal that i've been able to create. We cannot meet that demand. There's no way.

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