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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
The Importance of Moments in Memory
The average amount of pain people experienced is only a poor guide to what people remember. The peak moment, the single worst moment of that operation is disproportionately important and the final moments are even more so. That idea that some moments matter than others can be applied to any brand experience.
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