4min chapter

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Marking to Market for Software

Troubleshooting Agile

CHAPTER

How to Mark to Market Your Software Daily

Software and mark to market means that ideally every single day which is also the standard in finance you want to mark to market daily if you can. If you're releasing your software say every two weeks or every month or heaven forbid every quarter or every year you don't have an opportunity to change very much so you don't get an opportunity to see whether what you've just done has had any effect. Astonishingly often when I introduced this idea and have people start doing it a lot of the things they thought were really valuable turn out not to be but that's great news.

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