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The Southwest Airlines Meltdown

The Daily

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The Playful Revolution of Southwest Airlines

This chapter examines the unique founding philosophy of Southwest Airlines, highlighting the founder's unconventional management style and disruptive vision for the airline industry. It discusses the strategic focus on low fares, efficient operational practices, and a vibrant company culture that fostered customer loyalty. However, as the airline's success grows, concerns arise about an increasing emphasis on stock prices over core operational values, hinting at future challenges.

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