The Way I Heard It with Mike Rowe cover image

443: Rick Perry—The Fight of a Lifetime

The Way I Heard It with Mike Rowe

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Texas: A Strategic Advertising Gambit

This chapter examines an innovative advertising campaign designed to lure businesses from California to Texas, including a notable radio ad and a televised opening gesture. It further explores the nuanced art of persuasion in business decisions and how cultural perceptions shape economic growth, alongside a personal anecdote reflecting Texas's evolving appeal.

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