Body Language
Office Ladies
Subliminal Marketing and Company Logos
Vickery provided no explanations for his results or any other details about his study to the public, claiming it was part of a confidential patent. Years later, stuart rogers interviewed the theatre where vickary supposedly conducted the experiment, and the theatre manager said that no such test ever happened at that theatre. In a television interview in 19 62 for advertising age, vickary admitted that the original study was a gimmicand that the amount of data was too small to be meaningful.
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