#378: How to Define Your Brand Niche Using the ABT
Business of Story
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Is There Anything More Unique Than You?
Dan Cevallos: I didn't have that, that niche and that specialization. He met Cliff Ravenscraft who just sort of cornered me like on the street. And he said, is there anything more unique than you? So now I look at my podcast as my own learning platform. Everybody's got a story to tell or stories. If you know where to kind of steer them, basically everybody's got something to teach you.
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