How Much Money Can I Spend to Generate New Customers?

The smaller the company, the higher the risk, right? EBITDA the same, right? It kind of translates through. This just tells me how much money can I spend on marketing,. That's the only thing that I care about here. A dressable market is really one that's interesting to me because a lot of people think aboutSize of a dressable market doesn't matter as long as it's big enough. What I want to know is, is it growing stable or contracting?