How to Avoid Ruining Your Brand in a Day

The promise has to be very specific. If you promise that you are the most reliable, consistent and trained heart surgeon in all of tucson, and it's not true, we're doomed. So like, think about, say, the early days of bitcoin. The people who showed up and promised a stable, reliable, predictable replacement for cash, they're all gone. It's gone because they couldn't keep their promise. On the other hand, if you show up and say, hey on mike novergratz, i'm swinging big bats here, and this is the most volatile, weirdest, thing ever, maybe i'll be able to double our money. That