Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#252 How To Drive Inbound Without Gated Content - Tara Robertson

Breaking B2B - B2B Marketing & Demand Generation Podcast

00:00

How to Use Paid Channels to Convert Prospects

I definitely wouldn't say that paid channels are off the table I think it's just a different approach so things like a lead form on LinkedIn for an ebook probably aren't converting down the funnel. Again, I would look at what is converting and spending money driving to that. For example, right now we know that we get qualified leads from things like a podcast so we'll put paid spend on LinkedIn behind just social clips of our podcast.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app