How to Use Paid Channels to Convert Prospects

I definitely wouldn't say that paid channels are off the table I think it's just a different approach so things like a lead form on LinkedIn for an ebook probably aren't converting down the funnel. Again, I would look at what is converting and spending money driving to that. For example, right now we know that we get qualified leads from things like a podcast so we'll put paid spend on LinkedIn behind just social clips of our podcast.

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